The African Continental Free Trade Area (AfCFTA) Secretariat has announced the launch of its new digital initiative, the “AfCFTA Podcast,” aimed at deepening public understanding and engagement around Africa’s flagship single market project.

The maiden episode will feature an exclusive conversation with the Secretary-General of the AfCFTA, H.E. Wamkele Mene, who is expected to offer strategic insights into the progress, challenges and future direction of the world’s largest free trade area by membership.

According to the Secretariat, the launch episode will deliver forward-looking perspectives on Africa’s integration agenda, while also unpacking the broader vision guiding the creation of a unified African market. Listeners can expect a deeper appreciation of the policy ideas, milestones and innovations shaping the AfCFTA’s implementation.

The podcast initiative forms part of ongoing efforts to improve communication, transparency and stakeholder engagement as the AfCFTA continues to roll out key operational instruments across the continent.

The Secretariat has encouraged the public, policymakers, entrepreneurs and investors to tune in, promising an informative and thought-provoking conversation that sets the tone for subsequent episodes.

The AfCFTA Podcast will be available across major streaming platforms, with more details expected in the coming days.