GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has officially unveiled celebrated media personality Kwabena Anokye Adisi, popularly known as Bola Ray, and award-winning actress Joselyn Dumas as its Brand Ambassadors.
According to the Chief Executive Officer of GoldBod, Mr. Sammy Gyamfi Esq., the collaboration is a strategic move to amplify Ghana’s reputation in ethical gold sourcing and world-class jewellery fabrication.
“Bola Ray and Joselyn Dumas represent excellence and authenticity, the very values that define the GoldBod Jewellery brand. Their appointment as brand ambassadors marks a major milestone in our mission to promote local value addition to Ghana’s gold resources,” he stated.
Mr. Gyamfi emphasized that the partnership aligns with President John Dramani Mahama’s vision of positioning Ghana as a leading hub for authentic gold jewellery and ornaments in Africa. He noted that the initiative is part of broader efforts to add value to the country’s mineral resources while celebrating Ghanaian artistry and innovation.
With Bola Ray’s charisma and Joselyn Dumas’s elegance, GoldBod Jewellery aims to elevate the appeal of “Made in Ghana” gold products, showcasing the country’s exceptional craftsmanship and design expertise.
As part of their ambassadorial duties, the two personalities will lead brand campaigns, participate in media engagements, and spearhead outreach programmes to promote GoldBod’s exquisite range of fine gold and diamond jewellery, bespoke ornaments, and luxury accessories.