The company, which has for years positioned itself as a neutral and reputable bulk messaging service provider in the digital communications space, said it neither creates nor distributes political content on behalf of clients.
Providing background to the controversy, mNotify explained that its platform has always functioned as a self-service system, allowing users—including businesses, civil society organisations, event planners, and political actors—to independently upload, schedule, and disseminate their own messages.
This operational model, the company emphasized, means it does not edit, approve, endorse, or alter any content sent through its system.
According to management, this long-standing principle of strict neutrality has guided the company since its establishment.
The company clarified that the current public narrative arose from a misinterpretation of routine customer activity rather than any deliberate action by mNotify.
Once the misinformation began circulating, the company said it quickly moved to correct the record to prevent further escalation and to protect its reputation.
mNotify further noted that it welcomes any official inquiry into the matter, insisting that a transparent investigation will confirm the facts and dispel misconceptions about its role.
The company reiterated its commitment to lawful business practices, ethical use of technology, and upholding the highest standards of platform integrity as the election season intensifies and scrutiny of digital communication platforms grows.