Ghana’s tourism sector continues its post-pandemic resurgence, with the country raking in a record $4.82 billion in 2024 from inbound tourists, according to the latest Ghana Tourism Report. This marks a 27% increase from the $3.81 billion recorded in 2023 — a strong performance, albeit at a slower growth rate than in previous years.
The figures reflect a sector transitioning from recovery to consolidation. While the 27% growth rate in 2024 is a noticeable dip from the 51.9% jump in 2023 — and far below the explosive 212.2% surge seen in 2022 — analysts say it signals a more stable and sustainable trajectory for the industry.
The report highlights the dramatic fluctuations the industry has faced over the past five years. In 2019, before the COVID-19 pandemic, tourism brought in $3.31 billion in revenue. The sector was then decimated in 2020 as global travel restrictions took effect, collapsing revenues by 88.3% to just $387 million.
Recovery began in earnest in 2021, with revenue more than doubling to $803 million. This was followed by an unprecedented jump in 2022, where earnings soared to $2.5 billion, driven by pent-up travel demand. The growth continued into 2023 and 2024, positioning Ghana as one of Africa’s leading post-pandemic tourism success stories.
According to industry experts, the slower growth seen in 2024 is not a sign of weakness, but rather of market stabilization. “After the chaos of the pandemic years, the sector is no longer just bouncing back — it’s building forward,” said one tourism analyst. “We’re seeing a shift toward longer stays, higher-spending tourists, and more curated travel experiences.”
Minister of Tourism, Arts, and Culture, Dzifa Abla Gomashie, described 2024 as “a year of consolidation and renewed growth,” crediting the success to flagship initiatives such as Beyond the Return, the Kwahu Easter Paragliding Festival, and the Emancipation Day celebrations.
“These programs have positioned Ghana not just as a tourist destination, but as a cultural and heritage beacon for the African diaspora,” she said.
The rise in tourism receipts is contributing directly to Ghana’s economy through stronger foreign exchange earnings, increased employment in the hospitality and creative sectors, and more business for local entrepreneurs.
However, sustaining the momentum will require strategic investment. Experts emphasize the importance of upgrading infrastructure, reforming visa policies to improve travel access, enhancing digital marketing, and refining the overall tourist experience to remain competitive globally.
“Tourism is not just about bringing people in,” one analyst noted. “It’s about giving them a reason to stay longer, spend more, and return.”